Google’s $2.1 billion acquisition of Fitbit will reportedly face greater scrutiny from EU regulators. Reuters reports that the deal will face a full-scale antitrust investigation, which the European Commission will reportedly open next week. Regulators and consumer advocacy groups have shared fears about Google’s planned acquisition of Fitbit, related to the search giant gaining access to sensitive data like fitness activities, heart rates, sleep patterns, and more.
Consumer groups…
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