ESG investing is booming, and investors are ‘winging it when it comes to research’

Interest in environmental, social, and governance (ESG) investing has taken off, and there’s no sign it’s slowing down. 

And yet, when it comes to choosing assets that align with their values, investors are still relying heavily on brand perception rather than companies’ policies on ESG-related issues.

A recent survey conducted by Investopedia and TreeHugger asked respondents to choose stocks that they thought performed best by ESG standards. Surprisingly, many of the top picks were middling…


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