As the global economy makes its bounce back after dealing with the impacts of Covid-19 restrictions, advertisers and digital marketers are finding themselves in clear air. Leading the charge is Yahoo, coming off the back of its recent acquisition by Apollo Global Management.
Mediaweek spoke to head of global revenue & client solutions at Yahoo, Elizabeth Herbst-Brady, when she made her way from New York City to Sydney for AdWeek.
It’s been a big 12 months for Yahoo,…
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