Dunkin’ is defending the vast majority of the recent changes to its popular rewards program that set social media ablaze with upset customers.
“We rolled out our Dunkin’ Perks program in 2014, and we haven’t made any changes in the last eight years,” Dunkin’ president Scott Murphy said on Yahoo Finance Live. “We went out and talked to our core users and said, ‘What do you want from a program?’ They said they wanted three things: They wanted more variety because in the old program, you could…
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