Google is just starting to test its replacement for third-party cookies, but DuckDuckGo is already announcing that it wants to block that tech with its Chrome extension. Google’s FLoC, or Federated Learning of Cohorts, technology is designed to be a more privacy-centered way to track users and serve ads to them, but some privacy advocates, like the Electronic Frontier Foundation, have claimed that it could be harmful to consumers.
We have a great explainer on what FLoC is for those who…
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