“Don’t be evil” isn’t a normal company value. But Google isn’t a normal company.

Silicon Valley is full of lofty ideals. But few are as lofty as Google’s most famous motto: “Don’t be evil.”

If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy. Quotable. Even mockable. “Don’t be evil” was at the top of the company’s code of conduct for over a decade, seeing the company through its exponential rise from scrappy startup to tech giant.

The ideal is legendary. And its origin story is particularly…


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