Does Google Gives Preference to Content Above the Fold?

In an SEO Office-hours hangout Google’s John Mueller was asked if Google gave a preference to content located in the spot known as above the fold. Mueller explained of how much content Google expects to see in the top of the page area.

What Does “Above the Fold” Mean?

Above the fold” is a reference to the content that can be seen without scrolling when a web page loads in a browser.

The origin of the phrase comes from how newspapers used to be displayed within a news box vending…


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