DIY retailer Kingfisher partners with Google Cloud to boost e-commerce

LONDON, Nov 29 (Reuters) – European home improvement retailer Kingfisher (KGF.L) has agreed a five-year partnership with Google Cloud , a move it said should provide customers with faster and more intuitive searches, and better tailor product ranges.

The company, which owns DIY brands B&Q and Castorama, and trade-focused Screwfix and TradePoint, increased online sales during the pandemic when stores were closed and customers spent more on home improvements. E-commerce sales were up 138% over…