Disney+ launches new ad tier — why it could be a $3 billion opportunity: Analyst

Disney+ launches new ad tier — why it could be a $3 billion opportunity: Analyst

Disney’s ad tier officially launched Thursday as the media giant looks to curb accelerating streaming losses.

“We expect Disney to generate anywhere from about $500 million to even up to $1 billion dollars in ad-supported revenue on the Disney+ product in their first year of operation,” Geetha Rangathan, analyst at Bloomberg Intelligence, told Yahoo Finance Live.

Rangathan said ad-supported revenue rise by up to $3 billion over the next three years, reiterating her confidence in the media…


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