Disney has ‘the burden of the brand’ amid critical ad tier launch: Analyst

Disney has ‘the burden of the brand’ amid critical ad tier launch: Analyst

Disney (DIS) faces an ultra-competitive landscape as it gets ready to roll out its $7.99 Disney+ ad tier in December, one month after Netflix’s (NFLX) much-anticipated debut.

Despite the slowdown in ad spending, analysts remain bullish on the profitability prospects of ad-supported services. That said, investors will be watching Disney’s execution carefully as the fight for ad dollars escalates.

“Disney has a burden of the brand where there’s a higher expectation in the quality of the ads…


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