Disney found ‘substantial portion’ of Twitter users fake in 2016

Disney found ‘substantial portion’ of Twitter users fake in 2016

By Dawn Chmielewski and Sheila Dang

(Reuters) – Former Disney CEO Bob Iger said on Wednesday the entertainment giant had determined that a “substantial portion” of Twitter’s users were “not real” in 2016, when Disney was weighing a purchase of the social network.

Iger said the Walt Disney Co and Twitter Inc boards were prepared to enter negotiations when he got cold feet. He said that, with Twitter’s help, Disney had learned that “a substantial portion – not a majority -” of users were fake.

“I…


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