Dick’s Sporting Goods gets serious about golf boom

Dick’s Sporting Goods gets serious about golf boom

The golf boom is continuing this year as people look for fun, socially distanced outdoor activities during the pandemic. And that has caused executives at Dick’s Sporting Goods (DKS) to reach into their cash coffers to upgrade the shopping experience at their important Golf Galaxy stores so they keep pace with rivals such as the PGA Superstore. 

Somewhat under the radar, Dick’s said on an earnings call Wednesday it would spend $20 million to bolster its Golf Galaxy stores in a bid to capture…


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