Criteo Tests Google FLoC, Crosses Paths With Yandex Trials 08/06/2021

Google’s Privacy Sandbox aims to
create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to provide ad-funded access to digital properties.

Criteo
participated in Google’s first Origin Trial of its Federated Learning of Cohorts (FLoC), part of Chrome’s Privacy Sandbox …




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