Cowboys top Forbes’ NFL list again, and that’s not even his best investment this year

Cowboys top Forbes’ NFL list again, and that’s not even his best investment this year

Despite an offseason of mixed headlines for Jerry Jones — some controversial and others unflattering — the Dallas Cowboys owner continues to dominate in the financial arena.

For the 12th straight year, Forbes has calculated the Cowboys as the most valuable franchise in the NFL, pegging the team’s worth at a whopping $8 billion. That’s a staggering 23 percent increase over last year, thanks in part to the league’s revenue rebound since the 2020 pandemic season and the recent $4.65…


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