The Dallas Cowboys launched a new coffee sponsorship on Tuesday morning, and it’s not going well.
The timing of it was, well, about as poor as it possibly could have been.
The Cowboys launched a partnership with Black Rifle Coffee on Tuesday, which they now call “America’s Coffee.” As part of their Independence Day celebration, the team is giving away two tickets to a game this fall and a year subscription to Black Rifle Coffee.
While that looks like a simple giveaway that teams across…
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