Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem.
In particular, it brings into question the prevailing business model of target advertising.
Unlike its Silicon Valley rival Apple, Google cannot jettison third-party ad tech, both financially and in the court of public opinion, especially as antitrust authorities have it in…
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