“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team.
When the big platforms say “jump,” the ad industry warily asks, “how high?”
Apple and Google are both old pros at making unilateral changes to their ad policies that throw mobile developers into…
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