Chipotle (CMG) has no plans to start offering McDonald’s-like value meals to entice lower-income consumers back to its restaurants after implementing a series of inflation-driven price hikes this year.
“We don’t think Chipotle is the brand where somebody is looking for a dollar menu or bundle meal,” Chipotle CFO Jack Hartung said on Yahoo Finance Live (video above). “They look for customization. Most customers get the same exact entree every single time, and that’s what they crave.”
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