Google News

In the world of online advertising, relevance is relative. An advertisement targeting system might not live up to the ideal of delivering exactly the right message to the right person at the right time — but if it’s the best of the available alternatives, then the advertising dollars will follow.  So it is easy to understand the sense of dread felt by many online publishers and ad tech companies as one of the linchpins of the advertising-supported internet — the… Source link

“If there was any doubt before today, it is crystal clear from this announcement that Google maintains its stranglehold on the future of [marketing technology]. It is difficult to foresee how this announcement won’t immediately impact plans that are already being put into practice, as marketers prepare for a post-cookie digital universe,” says one media executive at a major advertiser. The industry is moving away from “third-party cookies,” files that websites save on user web… Source link

In preparation for its launch as an internet provider in West Des Moines, Google Fiber has secured a new office and retail space in Valley Junction.  Google Fiber will occupy the ground floor of the nearly complete Junction House mixed-use building at 329 Fifth St. in the historic business district, according to leasing agent R&R Realty Group. Google expects to open in October.  West Des Moines is investing nearly $40 million in a partnership with Google Fiber to bring to the city the… Source link

Google CEO Sundar Pichai speaks during signing ceremony committing Google to help expand information technology education at El Centro College in Dallas, Texas, October 3, 2019. Brandon Wade | Reuters Analysts sounded off on Google‘s latest guidance on its promise to not use technologies that track people individually across the internet. Some analysts said their views haven’t changed. But BMO downgraded one ad tech stock, noting it’s “too hot in the kitchen.” Google said in a blog post… Source link

You can fill Google Photos with photos and video from your iCloud. Sarah Tew/CNET … Source link

[unable to retrieve full-text content]Google to stop targeting ads based on browsing history  FOX 35 Orlando Source link

PHOTO: Adobe As is typical of Microsoft’s annual Ignite conference, the company revealed a number of product announcements that can take weeks or months before organizations get access to them. This year was no exception. The company announced a number of updates to Teams, gave Microsoft 365 and Azure a lot of attention and plotted its course for the next year as its digital workplace momentum continues. One announcement that stood out above them all so far — and this is an… Source link

Why Staying Current in International SEO is So Important How to Stay Updated Adapting Your International SEO Roadmap How to Prioritize International Search Optimizations Updates From February & How to Take Action? Key Takeaways Every day, the Google algorithm updates itself. This actually happens more than 3,000 times a year, and some updates are obviously bigger and more impactful than others. Remember how Mark Hanna describes the stock market in The Wolf of Wall Street? “Nobody knows if a stock… Source link

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. Google says it’s taking the move to protect user privacy. It’s part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., U.S. and elsewhere increasingly are seeking ways to phase out more egregious data collection… Source link