Google News

LEXINGTON, Ky. (March 10, 2022) — After cementing his passion for information technology during his undergraduate career, a University of Kentucky College of Communication and Information and Gatton College of Business and Economics alumnus has secured a spot at one of the biggest names in tech — Google. Matthew Luce, a 2021 information communication technology (ICT) and marketing graduate, will be joining the Google Cloud Team as a cloud technical resident in June 2022. Following… Source link

A new podcast episode has caught the attention of Danny Sullivan, Google’s search liaison. Via Twitter, Sullivan called out the host (a politician who made an unsuccessful run for president in 2020) and his guest (a professor) for badly misunderstanding how personalization works in Google search. Ramesh Srinivasan, a UCLA professor and author of books on the impact of technology on our lives, joined the “Forward with Andrew Yang” podcast for an hour of conversation… Source link

A group of restaurants is suing Alphabet Inc’s Google for intellectual property right infringement in a proposed class action lawsuit that claims the tech giant uses “deceptive online ordering practices” to list restaurants in digital storefronts without their consent. According to the lawsuit, the restaurants claim that Google is using the businesses’ names, logos and trademarked images to redirect users to these popup storefronts, which… Source link

Google Marketing Live is returning for another year, with Google today sharing its initial plans for the event. As per Google’s announcement, Google Marketing Live will be held on May 24th, and will feature a mixture of in-person and live-streamed content – though the actual mix is yet to be determined, pending COVID restrictions. Google’s annual marketing conference has become a key showcase of its latest ad tools, including YouTube ad changes, new ad formats, analytics offerings, and… Source link

Google appears to have built its own solution for running Windows games on Stadia. Google is planning to detail its Windows “emulator” for Linux next week at the company’s Google for Games Developer Summit on March 15th. Reddit users have spotted a session at the summit that will detail “how to write a Windows emulator for Linux from scratch.” The session will be led by Marcin Undak, on Google’s Stadia porting platform team, and promises a “detailed overview of the… Source link

As the demand for data analysts continues to grow, Google is stepping up to help build the talent pipeline. Last week, Google CEO Sundar Pichai announced the launch of the $100 million Google Career Certificates Fund, which will allow 20,000 American workers to earn a certificate in fields including data analytics, IT support, project management, and user experience design. According to the U.S. Bureau of Labor Statistics, the number of data analyst jobs will grow about 25% between 2020 and… Source link

Robot vacuums are great for getting the dirty work done for you (admit it, you never cleaned under the couch before you got one, right?). And while these busy little bots can be set on a schedule in their accompanying smartphone apps, or sent on a run with a push of their button, connecting them to Google Home gives you more ways to command them to do your bidding, including just with your voice. The majority of robot vacuums with smartphone apps will work with Google Home for voice… Source link

What the eff is TF-IDF, and can it really help your SEO strategy? You’d be forgiven for thinking, “Those crazy SEO people… what will they think of next?” But this one isn’t a case of this thought leader or trying to coin a new phrase. In this chapter, you’ll learn what TF-IDF is, how it works, why it’s part of the SEO lexicon, and most importantly – whether Google uses it as a ranking factor. The Claim: TF-IDF Is A Ranking Factor If you go looking to learn more about this… Source link

Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. SEO experts even suggest XML sitemaps are so crucial to search that the absence of one can negatively impact rankings. Alternate claims suggest Google has progressed past the need for XML sitemaps, and site owners can forego them altogether. Despite only… Source link

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for pages appearing in ‘people also ask’ snippets. Google Search Advocate John Mueller answers the question by explaining how Search Console… Source link