Google News

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.” Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search… Source link

BRUSSELS, Oct 13 (Reuters) – Alphabet (GOOGL.O) unit Google could face EU antitrust charges next year over its digital advertising business, putting the company at risk of its fourth fine in the EU of more than a billion euros, people familiar with the matter said on Thursday. Google’s ad business, which generated over $100 billion in sales last year, is Alphabet’s biggest moneymaker. It accounted for about 80% of annual revenue, despite efforts over the past decade to push into selling… Source link

While Meta is trying to convince consumers to strap on its VR headsets to enter the metaverse, Google continues to experiment with a different sort of false reality: its holographic video chat project known as Project Starline. Announced last year, Project Starline is a video-calling booth that uses 3D imagery, high-resolution cameras, custom depth sensor sensors, and a breakthrough light field display to create a lifelike experience for callers on both sides of the screen — and all… Source link

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general. The updated guidelines are streamlined, simplified, and… Source link

Google announced that their live search conferences are back, with the first event already scheduled for November 2022. More conferences are promised to be held around the world and will be announced on Google’s Search Central Live page and on the official Search Central Twitter account. Google promised: “Before you buy your transcontinental plane ticket, keep in mind that we do plan to have more of these events in the future, and some might be closer to your base. Stay tuned for these… Source link

Though it’s been available for the iPhone for months, Truth Social is now listed in Google’s app marketplace for the first time. Axios first reported Wednesday that Truth Social, former President Trump’s social network, cleared the necessary hurdles to get approval from Google. The app became available on Android shortly after and is now live in the Play Store, extending its reach to Google’s mobile operating system. Axios reported back in August that Google opted to block Truth… Source link

The Pixel 7 Pro looks to keep up Google’s newfound momentum in top-flight smartphones, offering a powerful camera and AI features for significantly less money than Apple or Samsung. The Pixel 7 Pro costs £849 ($899/A$1,299) – the same as the firm’s top 2021 phone – while competing with devices costing north of £1,100. It leads Google’s phone line for 2022, which includes the smaller £599 Pixel 7 and £349 Pixel 6a. From the front, the Pixel 7 Pro looks very similar to its… Source link

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Previously, it wasn’t easy to use both data sets in a privacy-safe way, as it would involve publishers sharing user information directly with advertisers. Now,… Source link

Oct 12 (Reuters) – Alphabet Inc’s (GOOGL.O) Google has approved former U.S. President Donald Trump’s social media app Truth Social for distribution in the Google Play Store, a company spokesperson said on Wednesday. Trump Media & Technology Group (TMTG), which operates Truth Social, is expected to make the app available in the Play Store shortly, Google said. TMTG did not immediately respond to a request for comment. Register now for FREE unlimited access to Reuters.com Register Truth Social,… Source link