Google News

Klarna is expanding into the competitive world of price comparisons, with the launch of a new tool that compares prices across thousands of retailers. The company quietly rolled out the price comparison service in the U.S. a few weeks back, and is now extending this into additional markets in Europe including The U.K. and the Nordics. The European “buy now, pay later” fintech has had a turbulent year, laying off 10% of its workforce in May followed by a second… Source link

Klarna is expanding into the competitive world of price comparisons, with the launch of a new tool that compares prices across thousands of retailers. The company quietly rolled out the price comparison service in the U.S. a few weeks back, and is now extending this into additional markets in Europe including The U.K. and the Nordics. The European “buy now, pay later” fintech has had a turbulent year, laying off 10% of its workforce in May followed by a second… Source link

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, I’ve discovered a few noteworthy ones. And since Google Analytics is all about numbers, here are three metrics marketers should know to drive impact when optimizing Google Ads campaigns. What Is A Metric First and foremost, let’s review what a metric… Source link

Google’s resistance to allowing third-party payment systems to touch its Play digital store appear to be ebbing away, with the search and ads giant last week announcing it has commenced tests of payment choice in the USA. Citing “strong interest from developers around the world” after a May 2022 announcement of third=party payments pilot in Australia, India, Indonesia, Japan, and the European Economic Area, Google last week declared “that based on the positive response and initial… Source link

South Korea lawmakers observe that as broadband is essential for society, so is broadband cost … [+] recovery. getty South Korea National Assembly member and Chair of the Committee for Science, Technology, Broadcasting and Communication, Young-Chan Yoon of the Democratic Party of South Korea and more than a dozen lawmakers from leading parties proposed an amendment to the telecom framework on September 8. A series of hearings have bill held around the bill which mandates no fees but… Source link

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and… Source link

AUSTIN (KXAN) — More Texans are turning to Google in search of food banks. “Specifically in Texas, what we’ve seen is a 570% jump in people searching for ‘where to donate food near me?’ said Katherine Williams with Google.org. The search engine found a 90% spike in Texans searching for “food banks open near me.” “That indicates perhaps Texans are looking for resources. So, what we’ve done is Google.org has partnered with Feeding America to help deliver 50… Source link

In late 2018, Apple boosted its development of a web search engine by buying Laserlike, a startup founded by a trio of former Google search engineers to recommend websites to people based on their interests and browsing history. Four years later, Laserlike’s founders have returned to Google, according to a person with knowledge of the move, dealing a potential blow to the Apple team quietly developing search capabilities that might compete head-on with Google’s. At Apple, Laserlike… Source link

Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs believe. Despite Google’s public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor. Why do they believe this? Is there any validity to the claims against Google’s public statements? Does Google use bounce rate to rank webpages? [Recommended… Source link

Can you imagine a world without Google? Though the company has only been in existence since 1998, it has become a ubiquitous part of the tech landscape. In their wildest dreams, Larry Page and Sergey Brin probably didn’t expect their Stanford University research project to become the world’s most dominant search engine. But thanks to innovations like PageRank, that’s exactly what it did. Today, everyone is familiar with Google as a search engine. And you’re probably aware that the… Source link