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All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and how sustained investment translates into improved awareness, increased preference and competitive advantage. They know that brand marketing is a long game, and therefore can’t be judged in the same terms as this week’s performance (short-game) marketing tactics. In fact, many believe that a brand’s creativity… Source link

[unable to retrieve full-text content]Microsoft Advertising, Author at Search Engine Land  Search Engine Land Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Microsoft Advertising connects you with more than a billion people at the right moments across work and life. The Microsoft ecosystem provides access to an audience that has higher buying power, spends more online and is more likely to engage with ads to try new offers. Whether you are creating a branding or performance campaign, we offer advertising solutions that run the entire marketing funnel, including search, native, display and video – powered by the Microsoft Advertising ad… Source link

Headquartered in San Francisco, Nextdoor Holdings (KIND) uses technology to connect neighbors with each other and with local businesses. I am bullish on the stock. At the crossroads of e-commerce and social media is a phenomenon known as social commerce, where people and businesses connect digitally and purchases are based on trust instead of just relentless advertising. It’s an intriguing concept in a post-COVID-19 world as lockdowns are lifted and social interaction is permitted, and… Source link

[unable to retrieve full-text content]Nextdoor Holdings: Is This Social Commerce Stock Worth …  TipRanks Source link

Headquartered in San Francisco, Nextdoor Holdings (KIND) uses technology to connect neighbors with each other and with local businesses. I am bullish on the stock. At the crossroads of e-commerce and social media is a phenomenon known as social commerce, where people and businesses connect digitally and purchases are based on trust instead of just relentless advertising. It’s an intriguing concept in a post-COVID-19 world as lockdowns are lifted and social interaction is permitted and… Source link

Cast your mind back to your pre-pandemic working week. Like most consumers, you would probably split your time, your tasks and your mindset between one of two camps – your ‘work life’ and your ‘home life’. The last decade or so may have seen more flexibility creep into the workplace, but up until early 2020, advertisers could still rely on a clear divide between work and play for most consumers. Working and shopping were mostly mutually exclusive. Then the pandemic hit. The lines… Source link

[unable to retrieve full-text content]How to understand and engage with the new ‘Workday Consumer’  AdAge.com Source link

It’s safe to say that mobiles have become an extremely crucial part of our lives. They’ve also majorly decreased the use of desktop computers. Here are a few stats to prove the point: Consequently, there has been an increase in mobile ads also. Publishers and marketers realize that they have to target users according to the most used devices.  With the rise of mobile app use, advertisers utilize mobile browsers for advertisements and in-app advertising as well, which is predicted to cross… Source link