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Microsoft is looking for unusual opportunities for advertisers to use its platform. Case in point: The major soccer tournament takes place this year in Qatar. This year the worldwide event takes place in November, overlapping with the peak retail-buying season. Many of this year’s World Cup soccer games will take … Source link

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, ecommerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. They can imagine… Source link

[unable to retrieve full-text content]Microsoft Looks For Unusual Opportunities For Advertisers, Finds …  MediaPost Communications Source link

Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said the company is working on ways to combine two main businesses consisting of parks, experiences and … Source link

Google’s move toward automation did not always meet with approval from agency executives when the company initially began its push to automate everything — from creative assets to media bidding. Most marketers — even vocal agency partners — hesitated to publicly acknowledge discontent, but Patrick Gilbert, COO at AdVenture Media … Source link

Brave 1.45.113 Stable is now available. The new version of Brave Browser for the desktop is a massive list with a long list of improvements. Existing installations should be upgraded to the new version automatically. Brave users may speed up the process by loading brave://settings/help in the browser’s address bar, or by selecting Menu > Help > About Brave. New users may download Brave from the official website for installation on their devices. Brave 1.45 Brave 1.45 integrates the Copy… Source link

[unable to retrieve full-text content]Brave 1.45 Stable out with Brave Translate improvements and more  Ghacks Source link

Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, Microsoft backed the startup with $1 billion in capital that included credits to use Microsoft’s Azure cloud-computing services to … Source link

The lack of federal privacy laws has left advertisers struggling to keep up with individual state laws, as Google and Microsoft continue to work on developing technology that works.   Earlier this year, JoAnne Monfradi Dunn, founder and CEO of Alliant, a data-as-a-service company that combines first- and third-party data … Source link

Consumers are hunting for values this holiday season as the final quarter of the year gets underway. Microsoft hopes to make it easier for marketers to connect with consumers by releasing several new updates in October. One builds on Google Import, so marketers can duplicate Google Performance Max campaigns as … Source link