Burger King expands perks program as restaurants bank on digital in COVID-19 era

Burger King (QSR) is rolling out its app-based loyalty program nationwide, expanding its digital presence as the industry leans in on COVID-19 dining trends that have successfully lured in customers.

On Thursday, the fast food giant announced that its “Royal Perks” will launch in two-thirds of restaurants by September. Initially, Burger King tested the program in a 3 market pilot in Los Angeles, Miami and the New York Metro area that began in February.

In a function of how digital is playing a…


Source link

About search

Check Also

European Stocks Drop With US Tech Rally Faltering: Markets Wrap – Yahoo Finance

European Stocks Drop With US Tech Rally Faltering: Markets Wrap – Yahoo Finance

[unable to retrieve full-text content]European Stocks Drop With US Tech Rally Faltering: Markets Wrap  Yahoo Finance …

Leave a Reply

Your email address will not be published. Required fields are marked *