Bottom line: The hard seltzer boom is over.
Shares of Boston Beer crashed 20% in pre-market trading on Friday as the maker of Truly hard seltzer and Sam Adams badly whiffed on its earnings expectations and slashed full-year guidance. The culprit: Execs overestimated the potential of the hard seltzer market, which continues to slow amid rising competition and people returning to bars coming out of the COVID-19 pandemic as Yahoo Finance has reported.
“We overestimated the growth of the hard…
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