At the New York Auto Show this week, car fans, journalists, and industry watchers were treated to a feast for the eyes, with all the new car designs and plush interiors on display.
Under the skin of these cars, however, is a different beast — and it’s not the engine. It’s all the data these cars generate.
McKinsey estimates a car produces around 25 gigabytes of data per hour, which is an astounding amount. And this data is worth big money.
“The car has really turned into a modern…
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