Bed Bath & Beyond launches new brands as retail investors send stock skyrocketing

Bed Bath & Beyond launches new brands as retail investors send stock skyrocketing

Let’s just say that investors really, really, REALLY love that Bed Bath & Beyond (BBBY) introduced three new, high margin private label brands on Wednesday. 

Shares of the home goods retailer exploded by as much as 50% in afternoon trading as retail traders returned to old friend Bed Bath & Beyond (and meme trades such as AMC and BlackBerry) amid its positive product news. The company said it will debut the three new home brands —Our Table, Wild Sage and Squared Away — in the coming…


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