If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster and more reliable way. Working with Microsoft and EY’s platform, publishers in music, gaming, television and other entertainment industries will… Source link

[unable to retrieve full-text content]Microsoft and EY Are Rolling Out Blockchain Technology for Xbox  Adweek Source link

Bing Ads rolls out In-Market Audiences to all US advertisers Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time…. Source link

Alexa and Google Home are getting some stiff international competition. Russian search engine Yandex recently launched its own version of a smart speaker called the Yandex Station.  The Yandex Station is the company’s first foray into hardware elements, and yes, the Yandex speakers have an assistant. While Amazon has Alexa, Yandex has Alice — a Russian-speaking assistant developed by the company’s in-house engineers. Alice has been available on mobile devices since she launched in October… Source link

[unable to retrieve full-text content]Bing Ads rolls out In-Market Audiences to all US advertisers  Search Engine Land Source link

[unable to retrieve full-text content]Microsoft expands ad business beyond Bing search results with help …  GeekWire Source link

Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads. The Bing Ads platform has a lot to offer, including several great new features that will help you be more successful. In this post, we’ll review five new Bing Ads releases and how they can help ensure you keep your campaigns up-to-date and running smoothly. 1. Bing’s Dynamic Search Ads Dynamic search ads use the content on your website to automatically create ads and target… Source link

[unable to retrieve full-text content]Bing Ads Introduces In-Market and Custom Audiences Targeting  Search Engine Journal Source link

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. Purchase intent is determined based on user signals across Bing, MSN, and other Microsoft services. These curated lists can… Source link

[unable to retrieve full-text content]Bing Ads piloting in-market & custom audience targeting  Search Engine Land Source link