Over a decade ago, a group of employees at Yahoo were struggling to compete with Google Maps as the younger firm aggressively outspent its rivals and scaled its offering with a grand vision and unmatched risk-appetite.
“We didn’t have the same kind of budget and they ultimately won. But as a competitive person that was deeply frustrating to me,” said Ariel Seidman, who served as a product manager at Yahoo.
Soon enough, Siedman co-founded Gigwalk and attempted to use smartphones to…
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