AriZona beverage company co-founder Don Vultaggio vowed to maintain the brand’s iconic 99-cent can, but to keep that promise amid rampant inflation, something else had to give.
At the beginning of the year, the New York-based company (nope, not Arizona) raised the price of its 20-ounce bottle, what it calls “Tallboys,” from $1.00 to $1.25, up 25%, in the Northeast, its largest market.
“We changed the price in certain markets at the beginning of this year,” he told Yahoo Finance in a phone…
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