Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them.
Brand Mentions
There is a longstanding idea in the SEO community that Google uses mentions of a website as a form of link.
One version of the idea is that if someone publishes a URL like…
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