Apple’s ‘Ted Lasso’ Emmy Wins Give Boost to Streaming Strategy

(Bloomberg) — Apple Inc.’s “Ted Lasso,” a show about a U.S. football coach who moves to England to lead a soccer team, was crowned television’s best comedy, a breakthrough for the giant tech company’s efforts to build its Apple TV+ service.

In addition to best comedy, the show’s star and co-creator, Jason Sudeikis, won best comedy actor. Hannah Waddingham and Brett Goldstein nabbed awards for best supporting actress and actor for their work in the series. Jean Smart was voted…


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