Apple’s falling iPhone demand isn’t as bad as it sounds

Apple’s falling iPhone demand isn’t as bad as it sounds

Apple (AAPL) is pulling away from iPhone 14 production, retreating from plans to increase manufacturing by 6 million units, according to a report by Bloomberg.

Apple hasn’t confirmed the report, but if true, this would put Apple’s iPhone production in line with last year, at about 90 million units. Still, a potential pullback is major news. The iPhone is Apple’s hero product, and its sales accounted for 52% of Apple’s 2021 revenue, so the stakes are high.

However, the pullback likely…


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