Apple users unlikely to ditch App Store for cheaper alternatives, analyst says

Apple users unlikely to ditch App Store for cheaper alternatives, analyst says

Apple’s (AAPL) App Store may soon be competing for space on iPhones in Europe thanks to the European Union’s Digital Markets Act. The law, which goes into effect Jan. 11, 2023, with enforcement beginning in early 2024, could force Apple to allow users to install third-party app stores on their devices, circumventing Apple’s own digital storefront.

The problem, for Apple at least, is that if developers can take advantage of third-party app stores they’ll be able to bypass the 30% fees…


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