Apple says it’s not benefiting from iOS changes that burned Facebook

Apple says it’s not benefiting from iOS changes that burned Facebook

The battle between Apple (AAPL) and Facebook parent Meta (FB) continues to heat up, as the iPhone maker released a new report on Tuesday it says refutes accusations that it profits handsomely from iOS privacy changes last year that have hamstrung Meta’s advertising business.

The report, which was funded by Apple and performed by Columbia Business School professor Kinshuk Jerath, is meant to show that while Meta estimates Apple’s App Tracking Transparency technology will cost its ad…


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