Apple ‘doubling down on live sports content’ with MLS deal

Apple ‘doubling down on live sports content’ with MLS deal

Apple (AAPL) announced an exclusive global media partnership with Major League Soccer (MLS) on Tuesday and according to one Wall Street analyst, the deal is “just the appetizer” for the tech giant.

“They’re doubling down on live sports content, and that’s a big strategy for Cupertino on the content front,” Wedbush Securities Managing Director Dan Ives told Yahoo Finance, referring to Apple’s headquarters in California. “MLB, now MLS, that’s just the start of what we see as much more…


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