AMC’s ticket experiment for ‘The Batman’ seems to have worked

AMC’s ticket experiment for ‘The Batman’ seems to have worked

AMC (AMC) raised ticket prices for “The Batman” — an experiment that the company publicly declared it was testing in the U.S. as the theatrical experience gravitates toward a more premium one.

But did elevated ticketing work, and could we see more higher prices as a result?

According to box office analytics platform EntTelligence, AMC charged about $1 more than its average ticket price to see “The Batman” during the film’s opening weekend on March 4 ($14.50 vs. $13.66) with price increases…


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