Amazon (AMZN) has begun rolling out a short-form video and photo feed in its app.
Though the feature, called Inspire, immediately drew comparisons to TikTok, Oliver Messenger, director of Amazon Shopping, told Yahoo Finance Live that it wasn’t TikTok’s success that encouraged the company to build Inspire – it was customer feedback.
“We spend a lot of time listening to customers,” said Messenger. “We have survey sessions, we have usability labs, and there are also ways within the app…
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