The UK Competition and Markets Authority (CMA) said Friday that its formal inquiry, which builds on a preliminary probe launched last May, could force Amazon (AMZN) and Google (GOOGL) to change the way they deal with fake reviews or result in court action.
“Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations,” CMA chief executive Andrea Coscelli said in a statement.
“Equally, it’s simply not fair if…
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