Ads on Netflix could change ‘the entire TV ecosystem,’ marketing exec says

Ads on Netflix could change ‘the entire TV ecosystem,’ marketing exec says

Netflix is still reeling from its unexpected decline in Q1 subscribers — and the major dip is causing co-CEO Reed Hastings to rethink his anti-advertising approach following years of resistance.

“Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said during the company’s earnings call last week.

“But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers…


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