ABC’s steep price for an ‘Oscars’ ad draws fire as ‘no Zoom’, plummeting ratings prompt backlash

ABC’s steep price for an ‘Oscars’ ad draws fire as ‘no Zoom’, plummeting ratings prompt backlash

Media giant ABC (DIS) is seeking $2 million for 30-second ad spots during this year’s Oscars telecast on April 25, according to Variety.

Last year, the network reportedly charged up to $2.8 million for a 30-second spot, whereas 2019’s show saw ads sell for an average $1.98 million — a decline of 5% from 2018, according to market research company Kantar Media.

(Source: Kantar Media Division)

(Source: Kantar Media Division)

The most recent estimate, although historically on par with year’s past, is still surprising…


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