A microtransit startup that wants to ‘make core transit routes stronger’

Is it a bus? Is it an UberPool? Not quite. It’s microtransit.

The future of transit is bigger than your car yet fits in the palm of your hand. The Routing Company partners with cities to offer apps that provide on-demand shuttles and buses that promise to meet commuters where they are at the push of a button. Its focus is better coverage, efficiency, equity and convenience for riders. The startup competes against ride-sharing firms like Uber, which just announced a deal with New York City…


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