A Complete Guide To the Google Penguin Algorithm Update

A Complete Guide To the Google Penguin Algorithm Update

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices.

The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide format.

Unnatural links warning in Google Search Console Screenshot by author, May 2022

For the most part, Google claims to ignore a lot of poor-quality links online, but is still alert and monitoring for…


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