The COVID-19 pandemic has brought about a transformation in purchasing patterns. From ordering essential goods online to opting for home delivery of food, consumers are today choosing safety, convenience, and value, and are more open to switching brands. Buy Online, Pick Up in Store (BOPIS), which was already an emerging trend, has gained momentum in the last one year. According to the COVID-19 Consumer Pulse Surveys by McKinsey & Company, more than 60% of customers have…
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