BMG Selects Google Cloud to Enhance Service to Artists and Songwriters

SUNNYVALE, Calif., Jan. 21, 2021 /PRNewswire/ — Google Cloud today announced that BMG, one of the world’s largest music companies and a subsidiary of international media giant Bertelsmann, has selected Google Cloud to build a scalable, global infrastructure as it grows its digital music business and forges new revenue streams.

The music industry is rapidly changing, with streaming now accounting for 56% of all sales globally, while physical sales continue to decline, according to the I


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