Chip Giants Intel and Nvidia Face New Threats From Amazon to Google to Apple

The world’s largest semiconductor companies face a growing competitive threat: their biggest customers making their own chips tailored to the supercharged areas of cloud-computing and artificial intelligence.

Chip making has long been ruled by big manufacturers and design houses such as

Intel Corp.


INTC -6.30%

,

Advanced Micro Devices Inc.


AMD -0.95%

and graphics-chip maker


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