New Bing attracts new Edge users – who then use Google Search

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge.

Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at Google’s massive lead in search. What we see here is more evidence that Microsoft is driving more traffic to sites – in a twist, they’re doing it via Edge…