Netflix’s (NFLX) new ad-supported offering appears to be undergoing some growing pains.
According to a new study by subscription analytics firm Antenna, cited by The Wall Street Journal, the streaming giant’s $6.99 ad-supported offering was the least popular tier of its service during the month November.
The ad tier, which officially debuted in U.S. markets on November 3, accounted for just 9% of Netflix sign-ups during the month. About 57% of those ad-supported subscribers re-joined the…
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