Google Search saw its highest traffic ever during the World Cup 2022 Final

Google Search saw its highest traffic ever during the World Cup 2022 Final

Google Search recorded the highest traffic in its 25-year history during the FIFA World Cup yesterday, CEO Sundar Pichai tweeted. Google effectively became an information hub for the final, a strong contender for the best in FIFA men’s history. With records already smashed for group stage and Round of 16 matches, it’s also likely to be the most watched final in history once figures are released. 


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